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NEW DELHI: Japanese Nippon Paint is increasing within the Indian automotive market. The corporate, which began its world automotive aftermarket paints enterprise from India, is now foraying into automotive physique restore and paints companies in an effort to go deeper into the fast-growing automotive aftermarket enterprise.Sharad Malhotra, Director and President (Automotive Refinishes) at Nippon Paint India, stated the corporate expects robust enterprise alternatives within the automotive aftermarket paints enterprise, and will likely be increasing in India, whereas additionally exporting among the manufacturing to abroad markets.The brand new pilot mission in physique workshops — known as Mastercraft — is one such initiative. “This is a global project. We are starting in India as a pilot. We are looking more at quality now and depending on the journey here and customers’ response, we would decide in the next three to six months on further expansion in India and other global markets,” Malhotra stated.Whereas the pilot Mastercraft retail has been opened within the Delhi-NCR area, the corporate plans nationwide enlargement by way of its community of companions and franchises. “We want to provide innovative and best in class services, many of which are not commonly available in India, by leveraging our international experience and technology,” Malhotra stated.Malhotra stated that publish Covid, Nippon Paints has been specializing in rising the automotive paints enterprise globally, in step with Atmanirbhar Bharat initiative. “We made India into a global market for Indian products. As India does not have a big need for paints, we developed a lot of export markets. Today, India is the biggest exporter of aftermarket paints in our group. We converted India into an export market.”The corporate exports to over a dozen worldwide markets now. “Some the developed markets include Australia, and countries in the Middle East. We also export to Africa, and in Southeast Asia.”The automotive paints aftermarket enterprise has now grown right into a $240 million enterprise after being initiated from India in 2014, Malhotra added. “India accounts for nearly $70 million of this operation.”

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