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IPL 2024 opening day registers record-breaking viewership: Broadcaster

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The seventeenth version of the Indian Premier League opened to blockbuster viewership numbers, with 16.8 crore viewers tuning in to look at the season’s first recreation between Chennai Tremendous Kings and Royal Challengers Bengaluru on March 22, the event’s official broadcaster mentioned on Thursday.The opening day additionally registered a watch-time of 1276 crore minutes – the highest-ever for the primary day of any season. The watch-time minutes are a compilation of the time spent by every viewer in watching the sport.The seventeenth season of IPL additionally witnessed the highest-ever peak TV concurrency for a gap day, with 6.1 crore viewers watching the published concurrently on the Disney Star community. “Disney Star had recorded 870 crore minutes on the IPL’s opening day in 2023. In comparison to the previous edition, there is a growth of 16 per cent in TV consumption,” the corporate acknowledged. Defending champion Chennai Tremendous Kings defeated Royal Challengers Bengaluru by six wickets within the season-opener in Chennai. “This growth is a reaffirmation of the incomparable capacity of Live cricket to aggregate audiences on TV and provides a blockbuster start to the tournament. We will continue to enrich the magic of one of the world’s biggest sporting events to take forward the launch momentum and deliver unprecedented viewership,” a launch mentioned. The channel mentioned that the record-breaking TV viewership on the opening day comes on the again of an array of programmes within the lead-up to the seventeenth season which attracted greater than 24.5 crore viewers until every week previous to the beginning of the event. Within the digital area, JioCinema clocked 11.3 crore viewers on the primary day of the IPL. The streamer claimed that it registered a 51 per cent bounce over day certainly one of IPL 2023. The full watch time on JioCinema on day 1 was 660 crore minutes.

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