Zomato CEO Deepinder Goyal stirred up the web on Tuesday with the introduction of a brand new service ‘Pure Veg Mode’ to cater to the wants and preferences of vegetarian prospects.Other than that, the brand new characteristic will completely show eating places serving vegetarian delicacies, and the orders positioned via this mode might be managed and dealt with by Zomato’s specialised crew referred to as the ‘Pure Veg Fleet’.Nicely, right here’s all it’s essential to learn about Zomato’s Pure Veg service and why it left netizens divided.Zomato supply particular person within the “pure veg” inexperienced uniform The trend round inexperienced!Proper from delivering meals in inexperienced containers to their inexperienced apparel, Zomato’s new initiative took the web by storm and created a rage amongst netizens when Zomato’s CEO Deepinder Goyal took to Twitter to share his view on the brand new characteristic: “To solve for their dietary preferences, we are today, launching a “Pure Veg Mode” along with a “Pure Veg Fleet” on Zomato, for purchasers who’ve a 100% vegetarian dietary desire.” This transfer by Zomato stirred up an argument round going inexperienced and that is how netizens reacted to it…One of many netizens commented on the difficulty that “This is deeply disturbing because now many housing societies in the cowbelt, Gujarat, and even Mumbai will just ban the entry of red-shirted Zomato delivery persons. Not only promoting discrimination, you are actively putting some of your customers in danger of ostracization!” Whereas one other person wrote “Lovely. Waiting for “pure veg” housing societies to attack normal red tshirt Zomato riders’’.Update on our pure veg fleet — While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will…— Deepinder Goyal (@deepigoyal) March 20, 2024 How Zomato respondedThe netizens raised concerns about the change of uniform and fleet triggering discrimination to which Zomato’s CEO Deepinder Goyal commented that “While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will wear the colour red. This means that the fleet meant for vegetarian orders will not be identifiable on the ground (but will show on the app that your veg orders will be served by the veg only fleet). This will ensure that our red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAs or societies during any special days… our riders’ physical safety is of paramount importance to us.We now realise that even some of our customers could get into trouble with their landlords, and that would not be a nice thing if that happened because of us.Thanks everyone for talking about this last night. You made us understand the unintended consequences of this rollout. All the love, and all the brickbats were all so useful – and helped us get to this optimal point. We are always listening, without unnecessary ego, or pride. We look forward to continue serving you.”Whereas responding to the netizens Goyal expressed that this transfer will strike an ideal stability and can resolve the prevailing points. What’s your tackle this?
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