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Actor Rasika Duggal is elated as her newest challenge, Lord Curzon Ki Haveli, garnered consideration on the prestigious Purple Lorry Movie Competition in Mumbai. Sharing her pleasure and preliminary response to the information, she expresses, “I am delighted that after screening at some well-regarded film festivals, audiences in India will be able to watch the film on a big screen,” including, “The Red Lorry film festival has a very interesting line up, with films like Poor Things and Civil War, and I am thrilled that they chose Lord Curzon Ki Haveli too.” Rasika Duggal Duggal, identified for her candid views on the challenges confronted by non-mainstream cinema in India, sheds gentle on the significance of movie festivals in bridging the hole between such initiatives and the viewers. “Audiences are versatile and open to new experiences, if they are made accessible to them,” the 39-year-old continues, “The films that get recognized at credible film festivals, in my opinion, are interestingly told stories and have the potential to be appreciated by widespread audiences.” Unlock unique entry to the story of India’s basic elections, solely on the HT App. Obtain Now! Addressing the wrestle of such movies to seek out sufficient distribution and promotion, the actor articulates, “It becomes a cyclical conundrum – without proper distribution, these films fail to reach a wide audience, which then perpetuates the misconception that Indian viewers only want formulaic, mainstream entertainment.” “But, many such films struggle to get a reasonably good theatrical release or effective promotional campaigns. And It becomes a cyclical conundrum – without proper distribution, these films fail to reach a wide audience which then perpetuates the misconception that Indian viewers only want formulaic, mainstream entertainment,” she additional provides. Highlighting the pivotal position of movie festivals in amplifying the visibility of non-commercial initiatives, Duggal shares her insights from her current expertise along with her movie Fairy Folks, an indie improvised movie which was additionally produced by her. “I believe, word of mouth can change things for a film. And my recent experience with Fairy Folk confirmed that idea. I was so encouraged by the attention the film got just by word of mouth, given our publicity budgets were miniscule. I think, film festivals help in generating a positive buzz around the film which can possibly be the first steps towards securing distribution,” she tells us. “Some festivals have well curated film markets too – an organised space where potential producers and distributors get to meet and make pitches. I think it’s a great space and many films have seen the light of day because of these interactions,” Duggal provides. Commenting on the credibility increase garnered by movies by their participation in Worldwide movie festivals, Duggal emphasises the discerning nature of competition audiences. “Selection processes at film festivals are thorough, and audiences at film festivals are very discerning,” she affirms. “If your film has passed muster with a respectable jury and subsequently with a film festival audience, then it definitely lends credibility to the work. Also, I love the involvement with which audiences at film festivals watch films. The love for cinema is palpable and I thrive on that energy.”
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(Picture credit score : PixaBay)
